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The design group was formed when two designers working at Suunto R&D hammered through the importance of the team in so many meetings, that nobody in the company could deny it anymore. Now the group holds an important role inside Suunto, bringing together the R&D, marketing, sales and production departments. And most importantly by taking care of the "look and feel" design of all Suunto products.
The group is full of creative guys. This is probably not the easiest team to work with though, being a little bit on the artistic side.
For the wrists of our loyal users, we at Suunto are constantly exchanging ideas and suggestions. This in fact brings up the point of usability, the inherent design principle of the whole group. Every single design decision is and will be, in one way or another, based on usability and our end users needs. All in all, the design group's core competence is an ability to combine design, usability and concept research into the package of a small wrist top computer.
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